Overview

Zilan is one of Turkey’s leading small home appliances brands. Since 1994, Zilan has grown based on principles of high quality, customer satisfaction, and reliability. The brand has established a strong presence in markets across Europe, Asia, Africa, and the Americas, exporting to more than 50 countries.

As of 2025, Zilan has brought its years of global experience and strong brand legacy to the Turkish market, offering its products directly to domestic consumers. This move marked a significant milestone in the company’s journey to create lasting value not only internationally but also within its home country.

In addition to its international success, Zilan stands out for its contributions to the Turkish economy, supporting local production, generating employment, and enhancing the perception of Turkey’s quality and reliability in global markets.

Innovation

Innovation is at the core of Zilan Group’s DNA. Adapting to constantly evolving technology and advancing through R&D investments, Zilan reaches millions of users with a broad product range, from electric home appliances to household items that simplify daily life. The company offers practical and modern solutions across categories such as cooking equipment, food preparation tools, beverage machines, heating and cooling devices, and personal care products.

Technology

Zilan has long invested in innovation to meet consumer needs on a global scale, adopting the highest quality standards. Supported by production infrastructure with internationally recognized technology certifications, the company aims to deliver the best in both performance and safety. This commitment is maintained with the same rigor in both international markets and Turkey.

Brand Strategy

Zilan’s global branding strategy is built on strong product competitiveness and corporate capabilities. Covering a wide network from design and sourcing to production, distribution, and after-sales services, Zilan consolidates its position as a trusted international brand in diverse global markets.

By combining its global vision with the Turkish market, Zilan continues to provide reliable, innovative, and high-quality solutions for both domestic and international consumers.